Understanding the Different eBay Auction Types
Over the years, eBay has introduced all sorts of different auction
types, in an effort to give people more options when they buy and
sell their things on eBay. There are many people who don’t like the
idea that their item might sell for a far lower price than they
intend. Equally, there are people who have hundreds of the same item
and don’t want to sell them individually. This email gives you an
overview of the different kinds of auctions and how to spot them.
Normal Auctions.
These are the bread-and-butter of eBay, the auctions everyone knows:
you bid, others outbid you, you outbid them, and the winner gets the
item. Simple.
Reserve Auctions.
Reserve auctions are for sellers who don’t want their items to sell
for less than a certain price – a concept you’ll know about if
you’re familiar with real auctions. They work just like normal
auctions on eBay, except that you will be told if your bid has not
met the reserve price set by the seller. If no-one is willing to
meet this price, then the auction is cancelled, and the seller keeps
the item.
You can spot these auctions by looking out for ‘Reserve not met’ or
‘Reserve met’ written next to the current bid on an item’s
description page.
Fixed Price (‘Buy it Now’) Auctions.
Buy it Now auctions can work in one of two ways. A seller might add
a Buy it Now button to a normal auction, meaning that you can choose
either to bid normally or to simply pay the asking price and avoid
the whole bidding process. Some sellers, though, now cut out the
auction process altogether and simply list all their items at fixed
price. Recently, eBay added a twist to fixed price auctions: the
‘best offer’. This means that you can negotiate a price to someone
who offers their items using Buy it Now, which could be a great way
to get a bargain on things that don’t seem to be selling.
Fixed price auctions are easy to spot, as they have a little ‘Buy it
Now’ logo either next to or instead of the current number of bids on
the search listings page.
Multiple Item (‘Dutch’) Auctions.
These are auctions where a seller is selling more than one of a
certain item. Dutch auctions can be done by bidding. Buyers bid a
price and say how many items they want, and then everyone pays the
lowest price that was bid by one of the winning bidders. If you have
trouble getting your head around that, then don’t worry – everyone
else does too! These auctions are very rare.
What is more common is when a seller has a lot of one item, and
lists it using a combination of two auction types: a multiple-item
fixed price auction. This just means that they say how many they
have, and offer them at a fixed price. You can enter how many you
want and then just click Buy it Now to get them.
After all this, you might find yourself facing a dilemma: when you
have the option, should you bid, or should you just use Buy it Now
and save yourself the hassle? That’s what the next email will be
about.

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